Working in marketing can offer you a career that's constantly changing. Your tasks may vary widely – you might have to oversee a direct mail campaign, be responsible for helping the business create a commercial, or fly to New York to speak at a trade show. An associate degree in business marketing is versatile, and gives you the opportunity to work for several different businesses in several different cities. Here's what you need to know.
Earning a Business Marketing Associate Degree
Typically a two year program, a business marketing associate degree will offer classes in both basic advertising and management. You'll learn both traditional and new advertising techniques, including print and video advertisements. You'll also learn theory behind those advertisements – why they do or don't work. As more businesses turn to websites like Facebook and Twitter, innovative schools may also offer classes in utilizing social media to promote business. On the management side of things, you'll learn how to manage people and lead teams – which may be a key responsibility should you be in charge of developing advertising campaigns. As an added bonus, after earning your associate degree in business marketing, you will still have the opportunity to continue your education and earn a bachelor's degree.
Business Marketing Careers
An associate degree enables you to take on an impressive variety of careers and work for a diverse group of businesses. Generally, someone with an associate degree in business marketing will find themselves working in public relations, advertising, sales, or marketing. However, while the general description of the job may be the same, the day to day tasks will vary drastically depending on which business you work for. Some businesses may send you all over the country to speak at trade shows, others will have you working in the office with a team on the next ad campaign.
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